For the past two years, Be Entertained has delivered high-impact Christmas store opening entertainment for Van Hage, part of the Blue Diamond group, welcoming over 300 guests to launch the festive retail season. The objective: increase Christmas footfall, showcase seasonal displays and drive sales of decorations and gifts. Working from a colour-theme brief, we design immersive retail event entertainment that enhances visual merchandising and encourages customers to stay longer, explore and purchase. Year One: Nutcracker stilt walkers and roller skaters created a bold, theatrical festive welcome. Year Two: Ice Queen stilt walkers, white “puff” roller skaters and professional Christmas carollers delivered an elegant winter wonderland atmosphere. Our interactive, visually striking performers create shareable photo moments and elevate the in-store experience — turning a store launch into a destination event. Client feedback: "Thank you for all your help with our event. Feedback has been great with everyone saying the entertainment really elevated the event so thank you so much!" We’re proud to support leading garden centres with professional, creative Christmas retail entertainment that blends atmosphere with commercial impact.